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“Help A Dane”: Denmark appeals to Greeks to save tourists

“Esteemed citizens of Greece. Denmark needs your help.” In quite acceptable Greek, presenter Danish Mikael Bertelsen explains the reasons why Greeks should help Danish tourists whenever they see them around.

The campaign appeals to the kindness of  foreigners to save Danes.

“We love Greece, but there is a problem” Bertelsen says in a two and a half minutes video, calling on Greek volunteers to help Danish tourists.

In the website of “Help A Dane” campaign, organizers explain why Greeks should help Danish tourists.

“Every year thousands of Danes travel to sunny destinations on holiday. Unfortunately, many of them return home with a sunburn that increases the risk of skin cancer. This is an appeal for help.”

The campaign created by Copenhagen agency NoA & Co for the Danish Cancer Society notes

“With the assistance of presenter Mikael Bertelsen, we are reaching out to the locals on the top five holiday destinations for Danes. Help us prevent sunburns and deadly skin cancer by reminding the Danes to remember shade, sun hat and sunscreen. Sign up now to Help a Dane!”

The ways to Help a Dane are simple.


Help a Dane by reminding him to go into the shade as often as possible. Many Danes do not know that the sun can be twice as strong abroad as in Denmark.

Sun hat

Help a Dane by telling him that the most effective sun protection is a sun hat with a wide brim and clothing that covers upper arms and thighs.Image result for help a dane greece


Help a Dane by offering him sunscreen. The sunscreen should be at least SPF 30 and must be applied in a thick layer.Image result for help a dane greeceThe campaign runs also in French, Spanish, Italian and Thai.If you want to sign up as a Volunteer and Help a Dane go to in the official website of Help A Dane campaign.Unfortunately there is no video version in English.

PS Bertelsen’s Greek is incredible sweet 🙂

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  1. Come in Hellas will know how to live and your expiriance as perfect! Welcome Dane!

  2. Giaourti Giaourtaki

    Not necessary for people older than 50, cancer breaks out only after decades.
    Olive-oil to get protective South-European skin helps best.

    • No, it matters for all ages. I have very white Celtic skin and have to be very careful in all countries, including the UK. Mediterranean countries are very dangerous for pale-skinned people.
      And I have seen in Athens airport, the old Hellinikon, Swedish looking kids with their legs so badly burned that there were deep and long gashes all down some of their legs. It looked almost as if they had been in a fire — terrible thing to look at, and presumanly far worse to be a victim of.
      Greek people do not understand how dangerous the sun can be, because they have (mostly) olive skin and know how to behave with the sun. One issue is not sitting or even walking in it between 2 and 5pm in July and August — which my idiot relatives have insisted on doing, despite being told not to.

      • Giaourti Giaourtaki

        If one got heavy sunburn after sunburn since decades a tourist about 50 will get results with 80, with 80 chances are normal for everything. Anyway we’re talking about people that can holiday every year, most poor folks in Europe can’t but may be getting their sunburns at home helps.
        You took the olive-oil serious, do you?

        • You are incorrect. The rate of development of skin cancer varies, and it would be foolish to think that a 50 year old can disregard serious skin damage. This is typical Greek lack of forward thinking. Why is skin cancer a desirable thing at any age? At a minimum, it costs money for diagnostic services and medical treatment to remove the tumour. At worst, the patient will develop other cancers and die a painful death.

          My other comment was about Greeks’ olive coloured skin, nothing to do with olive oil.

          • keeptalkinggreece

            our olive coloured skin is due to too much consumption of olive oil

          • LOL. If that were true, I would be almost African in appearance!

          • Giaourti Giaourtaki

            One could give tourists olive oil with Saint John’s wort inside, it’s the best after sun ever, esp after sunburns: Next day red is gone and became brown.
            This would be also good for exports as this wort is getting more sun than in the north and grows up earlier

  3. Dear Danes,
    come and have a beautiful time and return safe!

    Do you know who made Sun burned skin a Fashion? Coco Chanel by accident! but she pretended it was a fashion choice! Humanity follows an accident for god’s sake!

    Doctors say 15-30 minutes of sun in face and arms, is enough to get your vitamin D daily dose. I guess why nature did that: so you dont have to stay more in dangerous radiation…
    Also these parts of your body are more used to UV rays and can stand for 30 minutes. When you expose parts of your body that have never seen the sun, you absorb Ridiculus amounts of UV radiation. They change the DNA of your skin cells, and invite cancer.
    I have removed by surgery 3 marks in my skin that could prove dangerous in the future, and I have a darker complexion than you.

    But even more interesting for some people: This Radiation makes you look older, invites old age to your face! Even Greek women who sunbath a lot lose their youngful face over 30-40 instead of over 40-50 they lose a decade.

    Well just take care and have the best time in Greece!

  4. There is no video in English because the British already know this. How? Because we’ve been holidaying in Greece for decades of course! 🙂

    • Scandinivains have been in Greece for decades, as my comment above implies. Nor am I certain that the current generation of Brits has a clue about these things. A more likely explanation of the lack of a British video is that nobody could give a fuck about anyone else, in the UK.

  5. You should know that sand is crystaline. So it is advised to avoid sand beaches if possible since they reflect 80% of the sunlight and can find you and burn even under a cool shade. Dark glasses sunscreen 50+ even light fabric long sleeves clothes are must.

  6. Putting aside his rusty attempt at speaking the Hellenic language, and he was not that bad, what is the issue? My family comes from the mountainous region of Epiros. We tend to be far lighter skinned than those closer to the Mediterranean. Yet we look after ourselves in the sun. Hats are very common as are long sleeves including swimming tops. Lotions or a mix of olive oil and vinegar to tan. Sunglasses, naturally. Umbrellas, if you can afford to hire them at beaches which I refuse to do.

    • Giaourti Giaourtaki

      The problem is more that many North-Europeans get their winter-depressions already in September, so it’s a thing of sensibility and when they come to Greece they are often blinded by the light and the beautiful sight, may be this creates problems thinking more rationally.
      Unfortunately Europeans are not able to travel and visit each other.

    • Ach. The problem is that northern Europeans are so starved of sun, that when they find it they remove all their clothes and lie under it until they bleed! It is about education and the Danes are right.

      Happily for me, I never liked sitting in the sun (although I like the summer) and never saw any virtue in pretending that my skin is anything other than white. Even so, and I avoid the sun from June to October, my skin is several shades darker than when I used to live in the UK.

  7. Is this an April fool or what???

    So this nation is admitting it’s THAT stupid they can’t figure out that if you go somewhere hot and sunny you inform yourself before you go and take the necessary precautions!

    Can I hold Danish people responsible if I go there and suffer frostbite?

    • Considering that other cold climate tourists come to Greece and give themselves potential skin cancer with the sun, the Danish show themselves to be smarter than the rest in trying to educate those who are not aware of the dangers.

      And yes, if a Greek goes to live in the Arctic circle, s/he will need to learn a lot of new things. These things are not all obvious. Why does this surprise you?