Greece is Americans’ preferred destination in Europe for post-pandemic vacations, according to online searches over the last six months monitored by Google and analyzed by online travel marketplace KOALA.
The data of the “Future Travel Trends” suggest that the majority of Americans are planning a trip fairly close to home once pandemic-related restrictions allow it, with Puerto Rico the most popular destination.
However, when it comes to European destinations, Greece is the most searched-for country, accounting for about 247,000 searches in that period by US users, with Iceland a surprising second with 189,000 searches.
Koala commented that “it appears many have their eyes set on the birthplace of democracy, with ancient historical roots and magnificent temples.”
However, when it comes to City/Region Preferences, Athens occupies position 37.
Greece has recorded also a slight decline in popularity when compared to previous years.
Mike Kennedy, co-founder and chief executive officer at Koala, commented on the findings: “Beaches factor as the number one most searched trips for the American traveler. While Puerto Rico ranks #1 in searches, Americans are by no means limiting themselves to destinations close to home; wanderlust is alive and well.”
Top Country Destinations relate to the total number of searches made for each destination between April and October 2020 and were sourced using Google Ads’ Keyword Planner. For the destinations with the biggest decline, KOALA said it compared the number of searches for the 12-month period between November 2019 and October 2020 to the previous 12 months (November 2018 to October 2020).
