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Tourists turn their back to Mykonos and Santorini due to exorbitant prices

Tourists are turning their back on Greece’s most famous destinations, the islands of Mykonos and Santorini due to exorbitant prices as they seek “value for money.”

Mykonos and Santorini have seen a significant drop in tourist traffic, with visitors who have arrived on the islands describing their experience, noting that they would not be in their choices again.

“After our trip to Santorini, I think it’s 100% overrated and I’ll explain,” say some famous YouTubers.

The figures are also confirmed by the arrivals, with local media of the island reporting that: “-22% flight traffic in Santorini compared to 2019.”

A similar drop in Mykonos, with the situation changing drastically in the islands that were and are championships in terms of accommodation, entertainment and catering.

“20% drop in traffic in Mykonos. The summer of 2023 does not seem to be what was expected for the tourist market of Mykonos”, noted the local media.

“As recently, among high-end tourists, the value for money criterion prevails, the opinion prevails that especially Mykonos and secondly Santorini, are trying to take advantage of the explosive tourist momentum of the country.”the site added.

“It’s beautiful, yes, but for the price you pay I can’t say it’s worth it. For a whole month we went to Turkey, Spain, Morocco and Greece. For me and my wife it cost $6,500 total. A friend of mine went to Santorini in July with his girlfriend, and the vacation cost 7,000 dollars per person for 10 days,” visitors noted.

Cheaper destinations are winning over former island fanatics

The islands are facing a situation of their own making, experts say.

Raising the prices exorbitantly, they forbade Greeks to visit them and they became a destination exclusively for foreigners, except that even foreigners don’t seem willing to pay exorbitant amounts anymore.

“The fall is, of course, also due to the fact that these two islands, which are the heavy artillery of Greek high-luxury tourism, have long since become forbidden places for Greek tourists, who are not there to cover the gap in traffic since they choose other Greek or even foreign cheaper destinations,” Mega TV Live News magazine reported on Wednesday.

What a lunch costed €100 per person is now 200 or even 300 euros. Mega TV reported.

It said among others that other Greek islands offer holidays for all possible budgets, while this in not the case for Mykonos, for example, where prices skyrocketed in accommodation, restaurants, clubs and other services.

Meanwhile, Greece’s tourism faces strong competition from Turkey where the local currency keeps falling and losing in value, while tourists do fairly care a little if they lay under the sun on this or the other side of the Aegean Sea.

Portugal and Albania are rising as strong competitors as well.

Characteristic of the arrogance and self-confidence of tourism entrepreneurs is in the “social tourism subsidy state program” that is already running, neither Mykonos nor Santorini have offered accommodation, Mega TV reported.

Turnover in April-May 2023 for Mykoos and Santorini is -15% to -20%.


International arrivals in April 2023
Country Total: +14.6%
Mykonos: -29%
Santorini: -6.4%
Rhodes: +31.2%
Thessaloniki: +26.8%
Athens: +17.4%

Mykonos – Santorini
Turnover: April-May -15 to -20%


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  1. You reap what you sow

  2. At last people are voting with their wallets .
    How sensible .

  3. Characteristic of the arrogance and self-confidence of tourism entrepreneurs is in the “social tourism subsidy state program” : same for Rhodes. And building everywhere. Do you think that tourists come to see concrete?

  4. They won’t bebothered. It can finally be turned into a paradise solely for millionaires and they will gladly pay the crazy prices as they publicly enhance their celebrity statuses.

  5. Have to agree. I visited Santorini for first time in 2014 and had 7 further visits. But not again. Prices up, greed, and lower quality in everything. It is now overrated and spoiled. Sad really.

  6. Having lived in Greece for 30 years, I now go to Portugal for affordable vacations. After seeing 330ml beer at a bar for 8.5 euro in a so so tourist town on Crete, it’s very disappointing.

  7. We returned to Santorini just last week and were disappointed with the general feel of the place. Last time we came in 2016 and we had wonderful yacht tours. This time we paid a fortune with Nomikos yachts and had a terrible time with a shortened trip, not enough fresh food, crowded like sardines to avoid cigarette smokers and a general feeling that getting our money was more important than customer care. We have found Paros far nicer. However, the Greek islands really need to clean up their act where litter and graffiti is concerned. We are unlikely to return.

  8. Saviour Visanich

    Been four times on Santorini, but the last time was four years ago. At that time prices where already quite high, with a glass of freshly squeezed orange choice costing you around €6 in Oia, whilst last September, for a bigger glass from Agios Nicholaos in Crete we used to pay €1.50.
    Then there is the problem of overcrowding and people running all around your and even on top of your hotel room. Now it’s Crete we keep returning to. There’s everything on Crete and for all budgets. Returning late August, can’t wait.

  9. As a traveler to Greece for almost 60 years, I have been advising friends and family to avoid these two islands for the last 20 years. Santorini was great in the 60’s/70’s. Paros is a much better island midway between the two. Though I fear I have seen the best of Paros also as it is becoming swamped with tourists and becoming more expensive every year and a huge increase in 5* hotel numbers. So I advise people who want to go to the Cyclades to try Naxos, Milos, Anti Paros, Folegandros, or Syros.