The Greek National Tourism Organization (GNTO) has launched a new campaign for Greece 2026 on TikTok and YouTube on Wednesday in the context of the Organization’s strategy to strengthen Greece’s global image as a contemporary, multi-theme, and sustainable tourism destination.
According to an announcement, it will be the first GNTO campaign to be exclusively based on authentic YouTube and TikTok creators, who have been chosen based on a specific audience interested in Greece and on its alignment with GNTO’s strategic aims and the VisitGreece ecosystem.
The creative approach was based on the idea of “Real influence – Real people – Real scale”, based on the power of authenticity and of experiential narrative.
The campaign runs from April to June 2026 on the two platforms and be directed at the markets of the United Kingdom, France, Germany, Sweden, and Denmark, with an estimated total audience reach of nearly 19 million users.
The aim is to maintain the country’s image as a top-of-mind destination for the spring and summer 2026 period, while strengthening the public’s emotional connection with the “Greece” brand.
Particular emphasis is placed on balanced tourism promotion, through the highlighting of less-prominent Greek destinations (hidden gems), the promotion of city-breaks and activity tourism throughout the year, as well as strengthening the country’s image as a susta
inable and inclusive destination.
GNTO Campaign Video: Greece Like Never Before
Utilizing the latest technology and the growing influence of digital creators on YouTube and TikTok in shaping travel trends, the campaign aspires to enhance Greece’s attractiveness and contribute to the further increase in tourism demand during the peak booking period.
For this specific advertising program, the Greek National Tourism Organization is collaborating with Channel Factory, a specialized digital marketing company specializing in the strategic promotion of video material on YOUTUBE and social media platforms.
POLL: Do you like the campaign or are you boomers hating alternatives?
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Retired ad man here after 35 years. This is truly, truly terrible. I could write a better campaign in my sleep. This is disrespectful to the country and the people and harmful to the industry. I could write 5,000 words why. “Real influence – Real people – Real scale” – what the **** does that even mean? The tourist industry needs thought and management, and professionals working on strategy and creative work. I despair.
This is the most horrifically cliched, unimaginative childish and downright insulting piece of communication I have seen. Not only am I personally offended by it having lived in Greece for a few decades and having such an abiding affection for her but that aside, it is just so stupid. Greece as you have never seen her before while talking about the beaches healthy food and friendly people which is every review of Greece since the Darrell’s? Make it make sense.
What an awful advert .
Where is the joy , adventure and hospitality natural to Greece
Looks like you have a lot of boomers in your readership, KTG?
I didn’t vote because I don’t understand the whole concept of an influencer. Why would you decide to do something because somebody else told you that you should? Surely we all make our own decisions?
I have no idea what a good campaign would look like. When I was choosing where to go on my first holiday abroad I picked Crete because I had watched the TV series “The Lotus Eaters” and “Who Pays the Ferryman” and it looked a fascinating place. I am not sure how you could base an advertising campaign on that.
only 2 boomers voted. campaign is …boring.
Appalling. Use the Turkey ads, learn from them
Agree with the other critical comments. Preferred the old “Greek Summer” ad:
https://www.youtube.com/watch?v=lCfYjUQgvaE
I love the idea and am not stuck on older ways of doing things. The realisation is just awful. That is literally the loneliest, most joyless and most faceless ‘influencer video’ I’ve ever seen. Instead of pouring money into a production company, they could have paid an actual influencer to do it way better.
WOW that is an ad straight out of the 60s, boring voice, awful delivery, nothing to inspire you to visit. Horrendous in this day and age of technology!
Fail. Or, to be optimistic, plenty of room for massive improvement!