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Supermarkets turnover jumps 30.7% in the first 7 weeks of coronavirus

Turnover in Greek supermarkets jumped 30.7% in the seven first weeks since the first case of coronavirus was confirmed in the country. Household and personal hygiene products with the highest increase were antiseptic gels, food supplements and wet tissues.

Supermarket turnover jumped 30.7%, totaling 1.36 billion euros in the the period from February 24 to April 12, 2020.

According to a report by market research company IRI, turnover totaling 1.36 billion euros in the the period from February 24 to April 12, 2020.

 The report said that the value of sales (excluding Greek islands) rose 30.7% in the seven-week period compared with the same period in 2019.

The value of sales in the period from the beginning of 2020 until April 12 was 30.7 %.

In the period  24. February – 12. April 2020, sales in 340 categories of products sold within supermarket chains (not including variable weight products) amounted to 1,035.9 million euros compared to 792.5 million. euro in the corresponding period last year, recording an increase of 30.7%.

On the total turnover, Athens participation is 54.2% and Thessaloniki 10.7%.

Of the 340 product categories, 168 are food (28.7% value-added sales), 41 household products (47.5% value-added sales), 45 personal hygiene products (37.2% value-added sales) and 86 everything else (15.5% sales growth in value).

According to IRI measurements, household and personal hygiene products are the categories that increased the most in this period.

In the top four of the products that show the biggest sales, the first place is occupied by antiseptic gels, where the turnover shows an increase of 449.4%.

These are followed by dietary supplements with an increase of 351.9%, wet tissues with an increase of 309% and alcohol (ethanol) with an increase of 308.6%.

Regarding the week ending on 12. April, the growth of sales in value, compared to the corresponding last year (14/4/2019), reaches 35.2%.

According to IRI measurements, sales in 340 categories of products sold within supermarket chains this week (excluding variable weight products) amounted to 152.1 million euros compared to 112.5 million euros last year.

It is noted that in 340 product categories, 168 are food (sales growth in value 34.1%), 41 household products (35.9% growth in value sales) 45 personal hygiene products (sales growth in value 24.1%) and 86 everything else (sales growth at 65.2%).

The biggest sales in value, according to IRI measurements, are the antiseptic gels, where the turnover shows an increase of 629.9%, sports equipment 341.7%, food supplements, with an increase of 336, 9%, confectionery equipment with an increase of 290.6%.

IRI said that household and personal hygiene products were the categories with the biggest increase in this period (antiseptic gels up 449.4%), food supplements (351.9%, wet tissue (309%).

PS Llike everywhere in the world, Greeks “raided” the supermarkets for panic buys, especially in the first 2-3 weeks, fearing the upcoming restrictions would shut down also the supermarkets.

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3 comments

  1. Turnover is up partly because of supermarket rip off price increases.

    • Interesting, might be so. In what shops have you witnessed price increases? Just to know not to visit those stores. I haven’t seen any noticeable price increase in stores such as Lidl on Crete.

  2. Sadly many of the smaller convenient food shops have been closed, they sold produce nearer to cost price and markets have been limited to fewer stalls leaving many traders and shop keepers without income or with severely reduced income, creating hunger in families who are the most vulnerable. Sklavenitis has very good prices and offers and don’t seem to have increased prices as much as some other stores.