“A Greek Summer State of Mind” is the new message of the Greek tourism campaign presented at a special event on Thursday. The focus of the spot is that “the Greek summer” is more than sun and sea, but also an idea.
Wherever you are in the world… whatever you’re up to… prepare to enter a Greek Summer state of mind: Love. Nature. Feeling free. It’s all yours… whenever you need it. We’re here for you.
The 40-seconds spot aims to inspire people around to world to travel to Greece.
The spot was received with mixed feelings with some – the usual mean Greeks – claiming that
1: it sends ambiguous messages with this “wherever you are” and it implies that people can also stay home and enjoy a …virtual vacation in Greece.
2: of all Greek natural beauties the image shows a …nothing that has little or even nothing to do with Greece and can be found everywhere.
And you? What do you think?
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