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greekend*: Greece’s Tourism Organization promotion campaign for city breaks

Greece’s National Tourism Organization (EOT) launched a new advertising campaign on Thursday, touting the country’s  attractions as a city break destination. Coining the word ‘Greekend,’ the campaign encourages people to “end your week like a Greek.”

“In just a few hours from home, why not make your next weekend, a greekend*! Visit Athens and enjoy a city-break full of everything Greece and Greeks have to offer!”

EOT’s new spot promotes Athens and Thessaloniki as ideal destinations for travelers looking for a weekend break, stressing the prevailing good weather conditions and easy flight connections.

It showcases the offerings tourists can enjoy in Greece’s big cities including the coffee culture, local cuisine, art galleries, shopping destinations and entertainment venues.

“The Tourism Ministry and EOT are launching the City Break campaign, inviting visitors to discover the well-known and hidden corner of Greek cities,” said Tourism Minister Vasilis Kikilias.

“Hotels in our cities, particularly Athens and Thessaloniki, have suffered due to the pandemic. This campaign is the first in a series of initiatives we will carry out, inviting visitors to safely enjoy an authentic Greek weekend in our largest cities,” he added.

The new campaign is scheduled to initially run for two months in 10 countries including France, Germany, the United Kingdom, Spain, Italy, Denmark, Sweden and Israel.

PS I don’t think it’s a successful choice of a promotion to finish with a negative connotation word “-end”, but …whatever. What do I know?

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