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Greece to investigate influencers for misleading practices on social media

Greece’s Development Ministry will investigate the commercial practices used by influencers on their social media in order to protect consumers from misleading commercial the coming weeks

Investigation will start in the coming weeks and with the assistance of digital tools from the European Commission.

According to an announcement of the Development Ministry, as part of the European investigations being carried out in EU member-states at the initiative of the European Commission (EU Sweeps), the General Directorate of Market and Consumer Protection of the General Secretariat of Commerce is going to carry out checks on the commercial practices that influencers use on social media in order to promote or offer goods and services of companies (brands) with which they cooperate.

The pan-European investigation has a dual objective: First, to identify social media posts by influencers that contain testimonials, reviews or listings that may be misleading to consumers, influencing their purchasing behavior and causing financial loss, and secondly to verify whether influencers clearly inform their followers about their company’s identity and contact information.

The European Commission and the Ministry of Development invite influencers, as well as all those involved in the digital marketing industry, to visit the  Influencer Legal Hub platform of the European Commision, in order to be adequately informed about their legal obligations, fair commercial practices and the applicable European standards for consumer protection.

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