It’s quite normal in certain societies to drawn your problems into high-percentage spirits. However Greeks go the other way around. A bottle whisky or vodka in the super market basket? No, not anymore! Prices went up last summer due to tax increases and the average Greek thinks twice before shell out over 16 euro for a 700 ml of whisky, gin or even Campari.
The customers hand would rather grab a bottle of wine for 8-10 euro in the average, or a six pack of beer.
Similar is the customers behaviour in bars. Not only Greeks decreased their visits to establishment for a coupple of drinks and chat. Now they prefer to stick on wine or beer and have more money in their wallets when they come out.
“Greeks get slowly a beer culture ” told Proto Thema a senior manager for a brewing company. “They drink less hard drinks because of higher prices due to taxation. The move over to consumption of lighter drinks.” According to data from research conducted in the Greek market during the 2010 the domestic consumption of alcoholic beverages such as whiskey and vodka fell at double-digit rates.
No wonder! I was really shocked to buy a bottle of my favorite summer drink Campari at €16,90 at the supermarket and not anymore at €11,90 as it used to be.